Understanding the Varied Disciplines in Graphic Design

Griffith Littlehale

June 15, 2023


Graphic design is an expansive and diverse field encompassing numerous disciplines and creative outlets. From beautiful logos to stunning web designs, graphic designers play a crucial role in shaping visual communication across various industries. This article will delve into the different types of graphic design works, providing insights into the distinct disciplines that make this field so dynamic and exciting.

Branding and Identity Design

Branding and identity design are fundamental aspects of graphic design. It involves creating unique visual representations that convey the essence and personality of a brand. This includes designing logos, selecting color palettes, choosing typography, and developing brand guidelines that dictate how the brand is visually presented across different mediums. Branding and identity design aims to establish a consistent and memorable visual identity for a company or product.

Print Design

Print design refers to any graphic design work intended for physical print media. This includes designing brochures, business cards, flyers, posters, magazines, packaging, and more. Print designers must consider layout, typography, color schemes, and print specifications to ensure that the final printed piece looks visually appealing and effectively communicates the intended message.

Graphical Web Design

Web design focuses on creating visually engaging and user-friendly websites. Web designers have several responsibilities. These include designing the website’s layout, selecting appropriate color schemes, creating graphics and icons, and ensuring a seamless user experience. In addition to these tasks, they must also consider responsive design principles. This means ensuring that the website looks and functions well across different devices and screen sizes.

UI/UX Design

User Interface (UI) and User Experience (UX) design involve crafting interfaces and experiences that are intuitive, visually appealing, and user-friendly. UI designers focus on designing the visual elements of digital products, such as buttons, menus, and icons. On the other hand, UX designers are concerned with the overall user journey and ensuring that the product is easy to navigate and provides a positive user experience.

Motion Graphics

Motion graphics combine graphic design elements with animation to create visually dynamic and engaging content. This includes animated logos, explainer videos, title sequences, and animated infographics. Motion graphics designers utilize software like Adobe After Effects to bring static designs to life, adding movement, transitions, and visual effects to captivate and inform the audience.


Illustration is a versatile form of graphic design that involves creating original artwork to convey ideas or tell stories. Illustrators often work digitally, using tools like Adobe Illustrator or Procreate, but traditional mediums such as pen and paper are also common. Illustrations can be found in various contexts, including children’s books, editorial illustrations, advertising campaigns, and digital media.

They often collaborate with manufacturers to ensure the packaging design is aesthetically pleasing and practical for production.

In summary, graphic design is a multifaceted field encompassing various specialized areas that require specific skills and knowledge. However, it also offers numerous opportunities for designers to work on diverse projects spanning different industries such as branding, web design, motion graphics, etc. Aspiring designers can explore the various types of graphic design to find a career path that aligns with their interests and passions. Whether they are drawn to print or web design, the field of graphic design presents limitless possibilities for creative expression and innovation.